Simplicity seems to be a new selling point in a financial industry that inundates consumers regularly with "points," "miles," various percentages and what drives it all: hidden fees.
Simple seems to focus on trying to limit banking services so that a consumer doesn't get himself/herself into trouble in the first place. Bankruptcy clients are often asking about when they'll be able to be able to borrow again. Simple's approach seems to remind us that profiteering banks may be part of the drive for people to use debt as a solution to their on-going financial limitations.
Is this the future?
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